Illustration for Circular Economy Campaign
Overview
Client: Home Resource
Project: “Skip the Dump” Campaign Illustration
Description: Develop and execute visuals to support Home Resource’s approach to the circular economy. This project was in collaboration with times2studio.
Scope: Design Thinking & Development, Campaign Strategy & Support
Project Details
Design Process:
I collaborated with times2studio, another local creative agency to facilitate an extensive discovery and research process with the client where we pitched several concepts, headlines and campaign approaches to Home Resource. I presented several sketches with possible solutions to effectively and simply communicating the complexities of a circular economy – a message the organization was using to spearhead their new campaign and incorporate into an upcoming capital campaign. The final illustrations were used on a billboard, in brand videos and other marketing collateral.
Impact:
This billboard was visible on a main thoroughfare in Missoula, Montana where it was seen by thousands of people each day.
How this helps the planet:
On average, 4.9 pounds of trash per person per day goes in the landfill*! Home ReSource is a nonprofit community sustainability center in Missoula, Montana with a building materials reuse store & job training, education, and zero waste programs. Supporting their mission means working towards a planet with less waste for future generations. *EPA’s Facts and Figures on Materials, Wastes and Recycling
