Butterfly Pavilion Annual Report
Overview
Client: Butterfly Pavilion
Project: Annual Report Layout & Design
Description: Layout and design an annual report using the look and feel of the organization’s newly launched rebrand.
Scope: Design Thinking & Development, Fundraising Support
Project Details
Design Process:
Butterfly Pavilion was preparing to launch a new brand identity and the annual report was one of the first design assets published that introduced the rebrand to donors and supporters. Even with a comprehensive styleguide, working on a new brand can still feel like uncharted waters. I worked closely with the client to establish styles for iconography charts and tables, handling long form copy, pull quotes, etc. to see what worked and what didn’t with the new brand. The extra effort and hard work paid off because the end result was a beautiful and inspiring piece. The report was used as a template for several years.
How this helps the planet:
Butterfly Pavilion’s efforts to provide education, research and resources for pollinator and invertebrate conservation around the world which supports healthy ecosystems, food production and, of course, beautiful butterflies.
“Margo is an incredibly talented and creative designer! You send her a few ideas and she always manages to send you back the perfect concept. She’s great to work with, she’s timely and professional.”
Mackenzie, Butterfly Pavilion