AIGA Type Walk in Truckee.
I'll be the first to admit that you have to be at least about 85% dork to get really really excited an event titled "Type Walk." Now that we have that out of the way, let's talk about it. In Tahoe, there are not a lot of opportunities to get together with other creative people and talk about the things that you love. Typography. Thick Lines. Thin Lines. Your favorite Pantone color. Your hate for Papyrus on restaurant menus. The way you find that perfect blending mode when you're trying to overlay a texture on an image. Your frustrations with people not understanding your need for white space or the color fuchsia.
The AIGA Type Walk last week was the perfect way to connect with other designers in a slightly competitive yet loving, geeky kind-of-way. We roamed around the streets of Truckee with our cameras looking for every letter of the alphabet displayed in the most prettiest and unique ways. Road signs, license plates, manholes, railroad tracks, storefronts; we found the best letters in the strangest spots. A lot of these words and letters are things that we see every day and maybe don't even notice. I spend approximately zero hours a week studying the font on a fire hydrant, but when given a task to discover the best letters in town, you tend to look high and low for whatever you think will stand out.
I loved the Type Walk, I can't wait for next year. Thank you to Bespoke and OLAB for hosting us and for the beer, swag (astronaut dog pin!) and awesome type game. And, of course, the AIGA for getting us all together (two weeks in a row - thanks rain.). You guys are the best. And thank you Liesl for being my partner in type crime: