Shameless Self-Promotion and the SIA Tradeshow

Shameless Self-Promotion and the SIA Tradeshow

 

One of my favorite industry events has always been the SIA Tradeshow. Skis, snowboards, hardgoods, softgoods, parties, seminars and of course, networking. While I have attended the show in the past, this year is sort of a big deal for me. One of my clients, Shaggy's Copper Country Skis, is showcasing at CRAFT @ SIA; for years it has been a dream for me to see my designs at this show and it's finally happening.

In preparation, I thought it would be a good opportunity to make some new connections in the industry and really have the chance to show off my design work. With that, my latest project has been a pocket-sized 5"x5" self-promo piece complete with resume, portfolio, business card and a short bio to show off my stunningly unique personality. I look forward to handing it out to potential clients and other creatives to share my work.

I've been neglecting self-promotion, it's always been hard for me. I've always preferred modesty, but this is not the place for modesty, I've learned that much.The more time I spend in my field, the more I understand that if you don't promote your work and show people what you can do that no one else is going to do it for you. As an artist, it's okay to show off; in fact, you pretty much have to. Hence the "Shameless Self-Promotion" part. There are more and more talented graphic designers every year, which means there is more competition to get the gigs you want on the terms that work for you. Adding value to yourself and to your work is the best thing you can do for your career as a creative professional.

If you're in Denver this week, stop by SIA booth 4437 and see the 2014-2015 line-up of Shaggy's Skis with topsheets designed with love by yours truly.